Ras Fraser Jr. and Inna Vision drop positive vibes on their new single "Never Give Up". Reggae Tastemaker

RAS FRASER JR. AND INNA VISION DROP POSITIVE VIBES ON “NEVER GIVE UP”

Jamaican artist Ras Fraser Jr. and Hawaiian sensation Inna Vision have teamed up for a dynamic new single, “Never Give Up.” Released by Rebel Sound Records, this horn-driven anthem is a shoutout to all the hustlers. Both artists deliver an empowering message: setbacks are inevitable, but giving up is not an option.

Inna Vision’s soulful voice reminds us that perseverance is key even when it feels tempting to quit. Ras Fraser Jr. echoes this with lyrics about staying focused on the destination, no matter how many detours come your way. The song’s driving rhythm and uplifting energy make it the perfect late-summer motivation.

STAY FOCUSED ON THE DESTINATION, NO MATTER HOW MANY DETOURS COME YOUR WAY

The accompanying video, directed by Rick Haze, captures both artists delivering these positive affirmations in a tropical paradise, spliced with vibrant live performance footage. The visuals bring the song’s message to life — no matter the obstacles, your dreams are worth the fight.

If you’re looking for inspiration to finish the year strong, Never Give Up is your go-to track.

ABOUT RAS FRASER JR.

Ras Fraser Jr. and Inna Vision drop positive vibes on their new single "Never Give Up". Reggae Tastemaker

Ras Fraser Jr., the son of reggae legend Phillip Fraser, is an international artist from Kingston, Jamaica. With deep musical roots, he brings soulful melodies and conscious lyrics to the reggae scene.

His music promotes love, unity, and social justice, resonating with fans worldwide. Known for his energetic performances, he continues to grow his global fan base.

MORE FROM RAS FRASER JR.

ABOUT INNA VISION

Ras Fraser Jr. and Inna Vision drop positive vibes on their new single "Never Give Up". Reggae Tastemaker

Inna Vision, an international reggae band from Maui, Hawaii, brings lyrical consciousness, versatility, and infectious energy to the global stage. Since 2008, they’ve toured over 70 US cities and performed in Europe, South America, and Tahiti. 

With ten studio albums and performances at iconic festivals, Inna Vision continues to represent Hawaiian reggae, sharing stages with reggae legends worldwide.

MORE FROM INNA VISION