VYBZ KARTEL: FREEDOM UNLEASHED – DANCEHALL’S KING RECLAIMS HIS THRONE
Vybz Kartel is back, and he’s making every second count. Freed in July 2024 after 13 years in prison, the Worl’ Boss is proving why he’s untouchable. His EP Party With Me snagged his first-ever Grammy nod for Best Reggae Album, solidifying his return to the top.
But Kartel isn’t stopping there. His new rum line, STR8 VYBZ, is already shaking up the spirits market with bold flavours like Fever and Unstoppable. “This is more than rum—it’s a movement,” Kartel declared, and fans worldwide are sipping the vibe.
As the year closes, all eyes are on Kartel’s Freedom Street concert on December 31 at Kingston’s National Stadium. The star-studded event, featuring Spice, Popcaan, and more, promises to be the New Year’s Eve bash of the decade.
Kartel’s catalogue has defined dancehall’s sound for two decades. Hits like Romping Shop and Fever have become cultural anthems, while collaborations with global stars like Major Lazer and Beyoncé have carried Jamaican music to new heights. His iconic Clarks tribute even turned footwear into fashion history.
STR8 VYBZ IS MORE THAN RUM—IT’S A MOVEMENT
And 2025 is already heating up. January marks the 10th-anniversary deluxe edition of Viking (Vybz Is King), complete with new tracks.
From Portmore’s gritty streets to global acclaim, Vybz Kartel’s reign transcends bars—literal or metaphorical. His resilience, genius, and swagger ensure he’ll always be Jamaica’s king of dancehall.
ABOUT VYBZ KARTEL
Jamaica’s dancehall king, Vybz Kartel, blends grit and melody into global anthems. His 2003 debut, Up 2 Di Time, shot him to stardom. Even during his 2014 imprisonment, he dropped iconic tracks like Fever and collaborated with Rihanna and Major Lazer.
In 2024, his conviction was overturned, and he roared back with First Week Out. Kartel’s unstoppable energy and influence make him a living legend in dancehall and beyond.
