DANCEHALL ICON SHAGGY UNITES WITH AKON AND AIDONIA ON HIT BOOM BODY
Shaggy steps into this moment with purpose. In a charged studio session, he tests ideas with Akon and Aidonia. The room hums with rhythm, each voice pushing the track forward. Boom Body grows from this spark, fusing island pulse with global pop appeal. The two-time Grammy winner leads with his signature lift, Akon adds smooth strength and Aidonia cuts through with dynamic delivery.
The single arrives as Shaggy builds another strong year. After fronting Peugeot’s 3008 global campaign, Shaggy co-curated and headlined the One Fine Day Festival with Sting in Philadelphia. He later joined Fiat to mark the thirtieth anniversary of Boombastic with a refreshed campaign version.
SHAGGY LEADS, AKON SMOOTHS, AIDONIA CUTS THROUGH, BOOM BODY IGNITES THE DANCEHALL
The Boom Body video adds more life to the story. Shot in Miami and Kingston, it reflects the pace of both cities. Sam Brave, Mid Jordan and Jay Will guide the visuals with confidence.
Following his partnership with VP Records and Ranch Entertainment, which began with 2023’s In the Mood EP, Boom Body marks another high point for Shaggy, Akon and Aidonia. Shaggy also prepares to perform at the ninety-ninth Macy’s Thanksgiving Day Parade in New York, proving that this collaborative track reaches audiences worldwide while solidifying each artist’s presence in global dancehall and pop culture.
ABOUT SHAGGY
Shaggy has shaped reggae and dancehall for decades. Rising with Oh Carolina and Boombastic, he fused Jamaican sound system culture with global pop. Hits like It Wasn’t Me and Angel made him a household name.
Across collaborations with artists like Sting, Maxi Priest and RikRok, he earned two Grammys, eight nominations, a Brit Award and Jamaica’s Order of Distinction, proving reggae’s adaptability worldwide.
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ABOUT AKON
Akon emerged as one of the most influential voices of the mid-2000s, merging R&B, hip hop and global pop with a distinctive, emotive tone. Beyond hits like Smack That and Don’t Matter, he shaped music as a producer and label founder, launching careers like Lady Gaga’s.
He is recognised for blending his Senegalese heritage with American urban sensibilities, positioning himself as a transnational artist and visionary in music and beyond.
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ABOUT AIDONIA
Aidonia has become one of dancehall’s most uncompromising voices. Rising with tracks like Many A Dem and Lolly, he fused sharp lyricism with relentless energy. Across collaborations with Beenie Man, Sizzla and Buju Banton, and through his Jag One Productions collective, he has shaped Kingston’s sound system scene.
Recognised for his explosive performances and mentoring rising artists, Aidonia continues to push dancehall’s raw immediacy into the global spotlight.
