THREE REGGAE ICONS, ONE EXPLOSIVE DUBPLATE: ‘THREE THE HARD WAY’ GOES GLOBAL
Queen Omega, Chezidek, and U Brown have set the reggae world ablaze with Three The Hard Way, an electrifying freestyle that’s making serious waves.
Released by Irie Ites and Evidence Music, this heavyweight collaboration has racked up over 22 million TikTok views, inspired 180,000 video creations, and pulled in 7 million+ YouTube views—all in just two months.
Backed by Roberto Sánchez’s masterfully crafted riddim, the track captures the essence of roots reggae in its purest form.
THREE THE HARD WAY STANDS OUT AS A TRUE SHOWCASE OF ROOTS REGGAE AT ITS FINEST
Queen Omega’s commanding delivery, Chezidek’s unmistakable vibrato, and U Brown’s legendary toasting combine for a high-energy session that feels both timeless and urgent.
For vinyl collectors, there’s a limited 7” pressing available at Bandcamp—an essential piece of reggae history in the making.
With its powerful delivery and undeniable authenticity, Three The Hard Way stands out as a true showcase of roots reggae at its finest. Turn up the volume—this one’s built for heavy rotation.
ABOUT QUEEN OMEGA
Queen Omega blends raw talent with deep-rooted consciousness, making her one of reggae’s most compelling voices. Born in Trinidad, she started in calypso and soca before embracing reggae and Rastafari.
Her debut album in 2001 set the stage for collaborations with Capleton and Sizzla. With viral hits like No Love Dubplate and standout festival performances, she remains a powerful force in global reggae.
MORE FROM QUEEN OMEGA
LINK WITH QUEEN OMEGA
ABOUT CHEZIDEK
Chezidek channels roots reggae’s spirit with conscious lyrics and a distinctive, high-pitched delivery. Born in St. Ann’s Bay, Jamaica, he honed his craft on local sound systems before breaking through with Harvest Time in 2002.
Hits like Call Pon Dem, Never Stop and Leave De Trees showcase his devotion to justice and unity. With global festival appearances and a catalogue of powerful anthems, Chezidek remains a vital voice in modern reggae.
MORE FROM CHEZIDEK
LINK WITH CHEZIDEK
ABOUT U BROWN
U-Brown emerged from Kingston’s vibrant sound system culture to become a reggae pioneer.
Inspired by U-Roy, he mastered fast, rhythmic deejaying over deep dub rhythms. Collaborating with legends like Bunny Lee and King Tubby, he refined a style that bridged roots reggae and innovation.
Beyond performing, he made his mark as a producer and label owner, leaving a lasting impact on reggae’s evolution.
