WHAT’S A MAN TO DO: IS THIS ANTHONY CRUZ AT HIS FINEST?
Anthony Cruz is back, and he means business. The celebrated reggae vocalist drops a stirring reimagining of What’s A Man to Do, a cover of the Usher classic.
Cruz brings his trademark soulful delivery to a raw and reflective track. The performance feels deeply human, exploring the pressures and uncertainties faced by a man torn between two loves.
Producer Mark Ho-Sang of Bwoyla Room Productions frames Cruz’s vocals beautifully, striking a balance between classic reggae warmth and contemporary polish.
CRUZ DELIVERS SUBSTANCE, SOUL, AND SOMETHING RARER STILL: TRUTH
KashieF Lindo’s riddim work provides a rich, rolling foundation that gives the song genuine emotional weight. The HeavyBeat Crew’s mixing and mastering ties everything together with radio-ready precision.
Written by Johntá Austin, Mikkel Storleer Eriksen, and Erik Hermansen, the song was always potent. Cruz makes it feel essential.
This is reggae honouring its roots and speaking directly to now. Cruz delivers substance, soul, and something rarer still: truth.
ABOUT ANTHONY CRUZ
Anthony Cruz carries Jamaica in his voice. Nephew of the great Garnett Silk, he emerged in the 1990s with Just Call My Name, and his debut album, Where There Is Love, announced a serious talent.
Cruz blends lovers rock, classic soul, and roots reggae across acclaimed releases, including Elect of Jah and Cruz Control. As a 2006 Reggae Soca Music Award winner, he remains one of modern reggae’s most emotionally assured voices.
