Protoje keeps his pack tight and ignites inviting energy on “Family.” The video, directed by SAMO, showcases his loved ones in a series of vignettes. The stand-out visual features Protoje, Jesse Royal, and friends rolling through the streets of L.A. in candy-coated classic cars.
“This song started out as a positive meditation about being back on the road. Then once I said the word “family” it changed the tone, because I started to think of how loosely we use the word family in Jamaica. I thought about how many people I call family, who did not really deserve that reference. Family are those who you can count on in your times of need, those who are there for you at your lowest.
The last two years have shown me who my family is. Jesse was a perfect fit for this song. He has this amazing energy about him that uplifts you. We have a close relationship that has developed steadily over the years, so it’s going to be awesome for us to tour together this fall,” states Protoje.
Protoje is one of the forerunners of reggae’s new generation.
Known for his innovative spirit and genre-bending sound – blending reggae with hip hop, R&B, dancehall, dub, and afrobeats – he has been a consistent force in Jamaican music over the last decade.
Since his 2014 breakthrough hit “Who Knows” ft. Chronixx (approaching 175 million YT views) to his 2018 Grammy-nominated album A Matter of Time to an unprecedented record deal in 2020 with RCA Records via Six Course Music for his label In.Digg.Nation Collective, Protoje continues to break new barriers and execute his vision.
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