UNIVERSAL MUSIC CANADA AND TUFF GONG COLLECTIVE SIGN FAST-RISING MC AND LYRICIST KING CRUFF LABEL DEBUT “SAMURAI CHOP”
Universal Music Canada, the country’s leading music company, and Tuff Gong Collective proudly announce the signing of Canadian-Jamaican MC and lyricist King Cruff.
A captivating performer and introspective songwriter who writes with intention, King Cruff was born with talent in his blood. Reared on undisputed legends like reggae singer Beres Hammond, the Kingston, Jamaica-raised Solomon Marley-Spence (King Cruff) has reggae in his DNA, but his contemporary favorites (Kendrick Lamar, Chronixx and eccentric hip-hop artists André 3000 and MF Doom) straddle the breadth of the Black sonic diaspora and hint at the complexity at the heart of his on-stage moniker.
As his name suggests, King Cruff is drawn to the theme of duality. Cruff plays with these layers in his music, juxtaposing vibrant rhythms and tempos with lyrics that have narrative depth woven within his intricate bars and smooth cadence. The 25-year-old Toronto-based artist views his songs as think pieces set to his original ‘punky’ sound. Uniting his love for hip-hop, reggae, dancehall and funk, he creates music formed from an ear-bending amalgam of Black musical styles.
“The Tuff Gong Collective is committed to cultivating the next generation of music artists and creators and we’re thrilled to be working alongside the Universal Music team in Canada to introduce audiences to King Cruff.His distinct style and clear artistic vision shape this project and we’re excited about all that’s to come.
Cedella Marley, CEO, Bob Marley Group of Companies
MORE FROM KING CRUFF
LINK WITH KING CRUFF
ON THE REGGAE TASTEMAKER PLAYLIST NOW…
