BUJU BANTON - BORN FOR GREATNESS

BUJU BANTON DROPS THE ANTHEMIC TITLE TRACK “BORN FOR GREATNESS” FROM HIS NEW ALBUM

Gearing up to deliver the reggae blockbuster of the year, GRAMMY® winning, multiple Billboard chart-topping artist, and international reggae icon Buju Banton will release his highly anticipated new album, Born For Greatness, on September 8, 2023, via Gargamel Music/ Roc Nation Records / Def Jam Recordings.

On the album, Buju shared: “Another milestone, Another stage. I embrace it all. I’ve accepted the change. Here is something special. From my experience and musical journey. An ode to those who acknowledge the struggles and challenges that they surmount. And others who will, your eyes are not deceiving you, nor are your ears; you were born for Greatness. I embrace you with love, melodies and music.”

Born For Greatness comprises 17 new tracks from Buju. On this epic L.P., he traces a journey through vibes—from the cinematic opener “Ageless Time” to the triumphant finale of “Let My People Go.” Along the way, he welcomes a handful of friends to ride shotgun, collaborating with Victoria Monét on the sultry and seductive “Body Touching Body” and Stephen Marley on the emotionally charged “Feel A Way.”

THE GRAMMY-WINNING REGGAE ICON RETURNS WITH HIS FOURTEENTH STUDIO ALBUM FEATURING GUEST APPEARANCES FROM SNOOP DOGG, STEPHEN MARLEY, VICTORIA MONET & MORE

As a prelude, he recently dropped the catchy dancehall anthem “Coconut Wata (Sip).” Vibe wrote, “Powered by a breezy backdrop, the track finds Banton in a languid state, urging listeners to lay life’s troubles to the wayside and enjoy the moment,” going on to proclaim, “The Grammy Award-winning Roc Nation artist continues to make a big splash in 2023.” Rap Radar hailed it as “fresh” and noted, “the Dancehall legend urges his followers to stay resilient during difficult times.”

“Coconut Wata (Sip)” arrived on the heels of the global banger “High Life” featuring Snoop Dogg. In addition to plugs from HYPEBEAST, T.M.Z., and more, REVOLT hailed it as “perfect for the stoners’ holiday.” Hot New HipHop proclaimed, ‘High Life’ is a perfect combination of their respective styles.” Rap Radar attested, “the Kingston-native and the O.G. from the L.B.C. spread good vibes with the finest herbs,” and Rolling Stone summed it up best as “Bumping.”

Buju continues to pave the road towards a full-length follow-up to 2020’s universally acclaimed Upside Down 2020, which garnered a GRAMMY® Award nomination in the category of “Best Reggae Album” and earned rave “4-out-of-5 star” reviews on both sides of the pond from The Guardian and Rolling Stone, respectively.

Igniting 2023 with a bang, Buju joined Beres Hammond in concert on New Year’s Day at Grizzly’s Plantation Cove in Priory, St. Ann, Jamaica. It was the first time these two reggae stars headlined a concert together on the island. It followed his return to the worldwide stage with a much-lauded performance at Kingston’s Famed National Stadium. The Long Walk to Freedom Concert was one of Jamaica’s most significant music events and was the launching pad for the tour of the same name.

In 2020, he signed with Roc Nation and dropped “Steppa” and “Trust,” paving the way for Upside Down 2020—the latter featured collaborations with Stephen Marley, John Legend, Pharrell, and Stefflon Don. Making waves worldwide, he notably notched his fourth career GRAMMY® nomination for the album.

TRACKLISTING
1. Ageless Time
2. Life Choices
3. Born For Greatness
4. Coconut Wata (Sip)
5. Yard and Outta Road
6. Body Touching Body (feat. Victoria Monét)
7. Turn Up Tonight
8. Sweeter
9. Feel A Way (feat. Stephen Marley)
10. Plans
11. Nuff Love For You
12. Walked Out
13. We Find A Way
14. My Microphone
15. High Life (feat. Snoop Dogg)
16. Trial By Fire
17. Let My People Go

ABOUT BUJU BANTON

BUJU BANTON DROPS THE ANTHEMIC TITLE TRACK "BORN FOR GREATNESS" FROM HIS NEW ALBUM. Reggae Tastemaker

Buju’s GRAMMY® winning album Before the Dawn was released in 2010. Prior, he unveiled records at a prolific pace, beginning with his debut in 1992. Among many highlights, 1995’s Til Shiloh was certified Gold by the RIAA. The Associated Press has described him as “one of the most respected acts in reggae.”