KING CRUFF DROPS FIERCE SINGLE ‘EASY!’ FEATURING BANX & RANX AND ANNOUNCES DEBUT EP
With his electrifying single Easy!, King Cruff continues his journey to redefine dancehall. This track marks his third collaboration with Grammy-nominated duo Banx & Ranx, following the popular hits Fallback and Proppa Ghanda.
Known for their genre-blending approach, Banx & Ranx bring a Y2K hip-hop flair to Easy! with a vibe reminiscent of icons like Missy Elliott, Busta Rhymes, and The Neptunes.
EASY! IS ANOTHER SHADE OF CRUFF… THIS BOLD STYLE SHIFT HIGHLIGHTS HIS VERSATILITY
“Easy! is another shade of Cruff that I’m introducing to my audience,” says King Cruff. “It’s a lot more rugged, a lot more aggressive than previous releases. It’s more of me beating my chest, which I think people would attribute to an earlier version of my sound.”
This bold style shift highlights his versatility, revealing a confident energy that feels fresh yet familiar.
Alongside the single release, King Cruff has announced his highly anticipated debut EP, What Have I ‘Don, set to drop on 14 November 2024, via Tuff Gong Collective and Universal Music Canada.
Known for fusing reggae, dancehall, hip-hop and funk, King Cruff is ready to showcase his poetic lyricism and innovative style. With Easy! and his debut EP, he’s solidifying his place as an artist to watch.
ABOUT KING CRUFF
King Cruff is a fast-rising artist signed to Tuff Gong/Universal Music Canada. Known for his ‘punky’ sound, he blends hip-hop, dancehall, reggae, and funk, creating music that’s fresh and boundary-pushing.
With singles like Samurai Chop and Soufflé, he delivers patois-laced lyrics over textured beats that recall artists like Kaytranada. Driven by introspection, King Cruff’s style resonates with fans seeking depth and bold genre fusion.
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ABOUT BANX & RANX
Juno-winning and Grammy-nominated duo Banx & Ranx—Zacharie ‘Soké’ Raymond and Yannick ‘KNY Factory’ Rastogi—bring Montréal’s vibrant sound to the world. Known for their high-energy studio presence, they’ve achieved over 2 billion streams and collaborated with stars like Sean Paul, Dua Lipa and Sia.
With recent Platinum certifications and global hits, Banx & Ranx are a powerhouse in today’s music scene.
